ABOUT — BRÜ
Our Story
01 — THE PREMISE
A Daily Wellness Ritual
We believe chews should be more than just treats. So we reinvented the dog chew as a daily wellness ritual that actively supports your dog's health, happiness, and longevity.
Traditional chews often fall into two categories: short-lived, fat-filled treats or tough, long-lasting options that can pose safety risks (teeth fracture, splintering, digestive blockages). We saw an opportunity for a fully digestible, nutrient-dense chew that delivers measurable benefits while satisfying your dog's deepest urge to chew.
By starting with nutrient-dense bone broth and adding targeted functional ingredients, we've created an everyday ritual that actually supports your dog's health. And what could be more delicious and healthy than bone broth?
BONE BROTH — THE BASE INGREDIENT.
The key is bone broth.
02 — The primary ingredient
Bone Broth, Reimagined
For years, bone broth has been prized in human nutrition for its powerful functional benefit, supporting joints, digestion, hydration, and overall wellness.
Every chew is crafted from slow-simmered bone broth and engineered to provide calming mental enrichment, dental cleaning, joint and gut support, skin & coat health, and more, turning an everyday chew session into "Chew Therapy."
03 — Path to Brü
The Journey
a year of R&D
Developing Brü chews took over a year of relentless R&D, more than 1,200 formulation batches, a team of three dedicated food scientists, and PhD materials scientists from MIT.
We obsessed over every detail: a texture softens when chewed and safely dissolves when swallowed, made with clean-label bone broth that dogs crave.
The result is a premium, all-natural long-lasting chew that dogs love.
1,200+
Formulation Batches
Food Scientists
15
04 — Why we exist
Modern Dogs Face Modern Challenges
The result
Modern dogs face modern challenges. They may spend hours indoors with less exercise and mental stimulation. They experience dental health and obesity crises.
Chewing is a natural, ancestral predatory behavior that calms, comforts and satisfies dogs. And the collagen rich bone broth is not only delicious but also an ancestral food signal. The chewing releases calming neurochemical responses and provides mental enrichment while delivering mental and emotional satisfaction.
Dogs deserve chews that don't just occupy them, but actively contribute to their wellness: dental health, calmer minds, stronger joints, and happier guts, all from delicious, long-lasting chew.
That's the Brü [R]EVOLUTION.
05
The Invitation
Welcome to Brü
Brü isn't just another dog treat. It's the beginning of a new chapter in your dog's health; A ritual that delivers functional, therapeutic and nutritional benefits through their deepest and most natural instinct.
Finally, a chew that makes daily wellness easy and joyful for everyone.
Start with one of each flavor
