Your customers already trust
bone broth. Now there's a chew made from it.
Be First to Stock Brü →
Your customers already trust bone broth. Now there's a chew made from it.
Be First to Stock Brü
My customers are going to love this.
It looks like candy but it's healthy.
I can’t wait to carry this in my store.
My customers are going to love this.
It looks like candy but it's healthy.
I can’t wait to carry this in my store
My customers are going to love this.
It looks like candy but it's healthy.
I can’t wait to carry this in my store.
My customers are going to love this.
It looks like candy but it's healthy.
I can’t wait to carry this in my store
Priced for impulse.
Sized for checkout.
Built for repeat purchase.
Built to sell. Here's why
Checkout-Ready Format
Counter display sells on sight. Customers ask "Is this real bone broth?". The answer
sells itself.
Impulse
Price Point
Priced for grab-and-go. Customers add it at the register on impulse.
Daily Ritual = Repeat Purchase
A functional chew with a therapeutic dose of collagen drives repeat purchase.
A New Category, Not a Competitor
Brü doesn't replace what you already stock. It’s incremental revenue from a new category.
Your checkout works harder
$7.00+
MSRP per chew
< 1
square foot
6
flavors
Small footprint. Premium margin. Fast turns.
Nutrient-Dense Bone Broth •
• Natural Collagen Support
Cleans As They Chew •
• High-Protein Nutrition
100% Digestible •
The bone broth chew
A daily functional chew dogs love, made from bone broth, designed for easy digestion.
Brü is not a treat. It's a functional daily chew made from slow-simmered bone broth, an ingredient your customers already trust. Fully digestible and safe for sensitive stomachs. High protein, low fat, and formulated for everyday use. No chemical processing, no undigestibles. Just a chew dogs ask for again.
82% Protein
Low Fat
Human-Grade
Product Flavors & Specs
Ingredients:
Beef Bone Broth, Beef Gelatin, Collagen Peptides, Natural Flavor, Sea Salt.
Functional benefits:
Supports Joint & Mobility – Skin & Coat – Digestive & Gut – Dental & Gum – Sensitive Stomachs
Unit weight
35g (1.25 oz)
Case size
36 units
MSRP
$7
Shelf life
720 days
Be First to Stock Brü
Brü chews have entered the gut health chat
IT IS bone broth.
Not just flavored with it.
Brü starts with bones, real bone broth, slow-simmered the same way it's been a gut health staple in human wellness for decades. No chemical processing, no undigestibles.
Customers already know bone broth.
The ingredient sells itself, no staff explanation required.
MORE than just a dental chew. Whole body wellness.
Brü begins a new conversation by supporting gut health, digestibility, joint, hip, and mobility. It bridges the treat and supplement categories.
A product with a genuine wellness story earns the counter space and drives repeat purchases.
Some chews use the word "broth"
We use the actual ingredient
Real bone broth as primary ingredient
Supports digestion & gut health
No rawhide or compressed fillers
No chemical processing, no undigestibles
Human-grade ingredients
Other chews
The difference is clear.
BONE BROTH, REIMAGINED AS A CHEW.
Be First to Stock Brü
"This is fantastic for mental enrichment. Every dog should have this chew.
– Independent pet boutique owner,
Brooklyn, NY
"This is such a brilliant idea—no one has ever produced something like this before. I think you guys are onto a gem!"
"If I could vote for the best thing at the Global Pet Expo, it would be the Brü Bone Broth for dogs. I’m beside myself!"
"This is the most brilliant thing I’ve ever seen. I already put bone broth in my dog training business. Your chews will work perfectly."
Your customers
are already obsessed
Here'300+ comments on a single reel. Here's what they're saying.
J
@thejameslifestyle
I got a sample for Mila and she loved it! What I really liked is that she couldn't chew through it quickly. she was working on it for about 20 minutes and it still looked almost new—which I loved…. Mila is volunteering to keep testing them for you guys 🙌
A
@atlas.the.adventurer
Omg, I can't wait to try these!!! My dog is on a strict diet calorie wise and it's been so difficult to find a good chew that isn't incredibly high calorie, is gone in 30 seconds, or breaks her teeth. These might be perfect 👀
K
@kerry.hempel
My dogs are legit addicted to collagen sticks…this sounds right up their alley lol signed up for your email list. can't wait to try!
N
@the.natural.dog.ta
Fantastic !!! 👏 as a canine nutritionist myself I love to see this!
R
@rawandkibble
This is a game changer!!!
M
@__my.lily
So excited for this!!
E
@els_k9_coaching
Omg wow that's so clever
W
@wildinstinctpet
This is insaneee love it
O
@olivethecav
Omg I must try this !!!
C
@cookieori
I want to try !!!! 🙌 I give my dog organic bone broth with he's dry food and he loves it
P
@pawpowernutrition
This looks like a great product
R
@rawrations
ooooo how do we get our hands on these👀
O
@oksanhita
Genius! ❤️
V
@vidawithvee
LOOOOVEEEE
S
@scoutthegolden_va
OMG THESE ARE SO COOL
M
@mmmforverhostings
Wait I'd buy this!!
Stock Brü
No Setup required
The display does the selling. Customers see the chews, ask "Is that real bone broth?". The answer closes the sale.
Display included
Under 1 square feet
Self-merchandising
720-Day Shelf Life
Be First to Stock Brü
FAQs
How is Brü different from other chews?
Most chews are made from rawhide, synthetic materials, or just flavored gelatin (but not nutritionally meaningful).
Brü is different because it uses real bone broth as the base and is fully digestible allowing it to deliver both functional nutrition and a soothing chew experience.
It’s not just a chew, it’s a wellness product + enrichment tool in one.
What does the display look like?
Our display is designed specifically for checkout, with a minimal footprint that fits seamlessly into high-traffic areas. Positioned at the point of purchase, it showcases Brü in a way that’s highly visible and inviting, making the chews feel irresistible and naturally driving impulse purchases.
What is the minimum order?
We currently have low minimums designed for easy testing and offer case pack options by flavor.
How do you ship?
We ship your order direct from our facility in New Hampshire. Tracking details are provided as soon as your shipment is on the way. We offer free shipping on qualifying orders.
What sizes & flavors are available?
We offer 6 delicious flavors which are all listed and described on our digital product sheet. We currently offer our small chews, with 3 more sizes to come! Our team will be happy to help curate your initial assortment to work best for your store.
Do you provide marketing support?
Absolutely! We provide product education for you and your staff, video content to support, and digital assets for in-store marketing. We help you sell through, not just stock.
Will the chews be individually labeled?
Yes. Each chew is individually labeled including a barcode, flavor identification, and full ingredient information.
Do the chews smell?
They have a light, natural aroma from real, nutrient-rich ingredients. Virtually odor-less to humans, but irresistible to dogs!
Can we build a relationship long-term?
That’s our number one goal. We’re building Brü with indie retailers as our foundational partners. With this, you will get priority access and grow alongside us as we expand.
Still have questions?
Email us at crew@bruforhealth.com – we reply same day.
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