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Bone Broth Reimagined as a Chew
The Bone Broth Chew
5.0
Global Pet Expo 2026
Slow-simmered bone broth, solidified into a long-lasting chew. Fully digestible.
Designed for digestion + safe for sensitive stomachs
Up to 82% protein. Low fat. 28g of collagen
Softens as they chew + firm enough to last. Gentle on teeth
No chemical processing. No undigestibles. Ever.
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Price per chew
$7.00
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6-pack
$6.75
$7.00
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12-pack
$6.24
$7.00
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16-pack
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28g collagen
High-Protein
Human-Grade
Made in USA
What's Inside
Ingredients
Bone broth is the first ingredient in every chew. The rest is short: gelatin, collagen peptides, natural flavor, sea salt — plus a few ingredients that vary by flavor. One bone broth base per chew. Beef, chicken, or pork. No wheat. No corn. No soy. No artificial additives.
Our variety pack includes 6 flavors: Beef Bone Broth, Beef & Bison, Maple Bacon, Beef & Berry, and Chicken & Chamomile.
View each individual flavor for complete ingredient lists, guaranteed analysis, and nutritional information.
Guaranteed analysis
Calorie content (calculated)
Intended for intermittent or supplemental feeding only.
Who It's For
Puppies (6+ months): Firm enough to engage, softens as they chew.
Seniors: Gentle on aging teeth. Contains collagen and amino acids from the broth.
Sensitive stomachs: Single-protein base. Short ingredient list. Low fat.
Dogs with allergies: One bone broth base protein per flavor. Chicken & Chamomile and Maple Bacon use pork-based gelatin, a beef-free option for dogs with beef sensitivities.
Feeding
Small: 35g / 1.25 oz. 97–108 kcal per chew.
(Additional sizes coming soon.)
Firm at first. Softens with saliva. Re-hardens when they walk away.
Too hard? Soak the end in warm water for 5 minutes to soften.
Down to a small piece? Oven at 400°F for ~5 minutes. It puffs up, so you can feed as a crunchy treat.
Always supervise. Always provide fresh water.
Digestible by Design
Global Pet Expo 2026
100% Human-Grade Ingredients
Made in New Hampshire, USA
Digestible by Design
Global Pet Expo 2026
100% Human-Grade Ingredients
Made in New Hampshire, USA
5.0
Based on the first 25 verified buyers.
Reviews Are Already In
Made for Every Dog
Sensitive stomachs
Easy on the gut.
Slow-simmered bone broth. No chemical processing, no undigestibles.
Allergy-aware
One broth base. Zero guesswork.
Beef, chicken, or pork bone broth base, never blended. Pick the one they can tolerate.
Low-fat diets
Long chew. Light load.
Low fat. ~ 100 calories. A chew that lasts without contributing to obesity.
Seniors & puppies
Firm but gentle
Brü softens on contact with saliva and re-firms when set down. Made for teeth still developing and teeth past their prime.
Many chews weren't designed with digestion in mind.
A chew that lasts. A chew that breaks down cleanly. Those rarely come in the same product.
Brü is designed for both.
Back to Basics
The nutrition dogs once got from raw bones, slow-simmered and shaped into a clean, fully digestible chew.
Nutrient-Dense
Bone Broth
Slow-simmered from real bones, designed for a gentler digestive experience.
High-Protein Nutrition
High in protein for everyday nourishment.
Natural Collagen Support
Each chew contains a therapeutic dose of collagen for joint, hip, mobility, skin, coat, and gut wellness.
Cleans As They Chew
Naturally scrubs plaque
and tartar.
Nutrient-Dense
Bone Broth
Slow-simmered from real bones, designed for a gentler digestive experience.
High-Protein
Nutrition
High in protein for everyday nourishment.
Natural Collagen Support
Softens as they chew. Breaks down fully. No GI surprises.
Cleans As They Chew
Naturally scrubs plaque
and tartar.
DESIGNED TO DIGEST. BUILT TO NOURISH.
One Chew a Day
Here's what consistent daily use is designed to deliver.
DAYS 01-03
Early Shift
Fresher breath & focused chew time.
Chewing begins doing its job right away, with many pet parents noticing fresher breath and a calmer, more engaged chew.
DAYS 04-07
Subtle Visible Changes
Coat softness & daily energy.
The collagen in each chew starts to support small improvements. A softer coat. reduced skin dryness/flakiness, and better digestion. Dogs often seem more playful and energetic throughout the day.
WEEK 1-3
Building Benefits
Skin, digestion & movement.
With consistent use, dogs may show improvements in skin comfort, digestion, and overall ease of movement. Older dogs may show subtle signs of increased mobility.
WEEK 3+
Ongoing Routine
Improved mobility, cleaner teeth, overall vitality.
By week three, things are really starting to shine. Coat thickness is noticeably improved, along with reduced shedding. Many owners notice their dog moving more freely on walks and improved mobility.
Results vary by dog. What doesn't vary: every chew has up to 82% protein, made from slow-simmered bone broth, high in collagen, low in fat, and fully digestible.
From Bone to Broth to Chew
Made to digest.
It starts with real bones.
01
We source bones locally and roast them to develop natural umami flavor. Then we slow-simmer them for days, the same process that's made bone broth a gut health staple in human wellness for centuries. No shortcuts. Just time and heat.
Bone broth.
That's the chew.
02
The broth becomes the chew. Not a coating. Not a flavoring. The primary ingredient. We add collagen peptides, a touch of gelatin, natural flavor, and sea salt. That's the full list.
Fully digestible. By design.
03
Bone broth is naturally rich in collagen, amino acids, and minerals that support gut lining and digestion. When your dog chews a Brü, the chew softens and breaks down into nutrients their body can actually use. No chemical processing, no undigestibles. Slow-simmered. Simply made.
NO SHORTCUTS. JUST TIME AND HEAT.
Industry Experts Have Spoken
Fantastic!
As a canine nutritionist myself I love to see this.
@the.natural.dogta – Canine Nutritionist
"Congrats this is awesome! We can't wait to be able to sell these in our store."
@workingdogsforwarriors – Working dog organization / retailer
"Our Love & Pups clients are already obsessed with these."
@love.and.pups – Pet service business
"So excited to be offering these. Such a unique product!"
@heyjudecreative – Retailer
The difference is clear.
Real bone broth as primary ingredient
gut health
Rawhide & Synthetic Chews
Real bone broth as primary ingredient
Fully digestible
Supports digestion &
gut health
No chemical processing or undigestibles
Human-grade ingredients
Rawhide & Synthetic Chews
Antlers & Bones
Collagen Chews
SHORT INGREDIENT LIST. LONG-LASTING ENJOYMENT.
See Brü Bone Broth Chews In Action
DOGS DON'T LIE
FAQs
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