Privacy policy

Last updated: April 21, 2026

Clean Foods, Inc. (“Clean Foods,” “we,” “us,” or “our”), operating as Brü, provides this website and online store to offer high-quality consumable products for dogs and a curated shopping experience for pet parents (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, communicate with us, or otherwise interact with Brü.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how we collect, use, and disclose your information.

Personal Information We Collect or Process

“Personal information” means information that identifies, relates to, or could reasonably be linked with you or your household. We may collect the following categories of personal information, depending on how you interact with us:

- Contact and Account Information: Name, email address, phone number, billing and shipping address, username, password, and account preferences.
- Pet and Product Information: Details about your dog(s), including name, breed, age, and health concerns or conditions you voluntarily share with us (for example, when selecting products, contacting support, or providing feedback). This helps us recommend suitable products but is not treated as sensitive human health data.
- Transaction and Commercial Information: Items you view, add to cart or wishlist, purchase, return, or exchange; payment details (processed securely by our payment providers); and purchase history.
- Communications: Information you provide when contacting customer support, submitting reviews, or interacting with us via email, phone, text, or chat.
- User-Generated Content (UGC): Reviews, photos, videos, or other content you post or submit about our products and your dog’s experience (via Okendo or similar tools).
- Device and Usage Information: IP address, browser type, device information, operating system, and how you navigate and interact with the Services (including through cookies, pixels, and similar technologies).
- Inferences: Preferences and interests inferred from your activity to improve your shopping experience.

We do not knowingly collect personal information from children under 18. Our Services are intended for adults (pet parents).

Sources of Personal Information

We collect personal information from:
- You directly (when you create an account, place an order, contact us, share pet details, or submit reviews/UGC).
- Automatically through your device and browser when you visit or use the Services (via cookies, pixels, and tracking technologies).
- Third-party service providers and partners (such as Shopify, Klaviyo, Okendo, payment processors, and shipping carriers).
- Business partners, where permitted.

How We Use Your Personal Information

We use your personal information for the following purposes:
- To provide and fulfill the Services: Process orders, payments, shipping, returns, and exchanges; manage your account; recommend products based on your dog’s needs or past purchases; and deliver a personalized shopping experience.
- Customer support and communications: Respond to inquiries, provide support related to products or your dog’s health concerns, and send order updates.
- Marketing and advertising: Send promotional emails and text/SMS messages (via Klaviyo or similar services) about products, offers, and tips for dog wellness. We also use advertising pixels (Meta, TikTok, Google) to show relevant ads on other platforms based on your activity.
- Product improvement and analytics: Analyze usage trends, improve our website and products, and understand customer preferences (using tools like Google Analytics, Klaviyo, and Okendo).
- Security and fraud prevention: Protect against fraud, unauthorized access, and abuse; secure payments and our systems.
- Legal compliance: Comply with applicable laws, respond to legal requests, enforce our terms, and protect our rights and safety.

How We Disclose Personal Information

We may disclose your personal information to the following categories of recipients:
- Service providers and vendors: Shopify (our e-commerce platform), Klaviyo (email and SMS marketing), Okendo (reviews and UGC), Google Analytics, Meta Pixel, TikTok Pixel, payment processors, shipping carriers, cloud storage providers, and other contractors who perform services on our behalf. These parties are contractually obligated to protect your data.
- Advertising and marketing partners: Meta, TikTok, Google, and similar platforms for targeted advertising. These partners use your data according to their own privacy policies.
- With your consent or at your direction: For example, when you post public reviews/UGC, share content on social media, or request shipping.
- Corporate affiliates or business transfers: In the event of a merger, acquisition, or similar transaction.
- Legal obligations: To comply with law, respond to subpoenas or government requests, or protect rights and safety.

We do not “sell” your personal information as that term is defined under California or other U.S. state privacy laws. However, certain sharing for advertising purposes may be considered “sharing” under some state laws, and you have the right to opt out (see Your Rights below).

Relationship with Shopify and Third-Party Tools

Our store is powered by Shopify, which collects and processes certain information to operate the platform. We also use enhanced Shopify features and integrate with Klaviyo, Okendo, Google, Meta, and TikTok. These third parties may process your data (including interactions across different merchants) for their own purposes, such as analytics and advertising. Please review their privacy policies for details:
- Shopify Consumer Privacy Policy
- Klaviyo Privacy Policy
- Okendo Privacy Policy
- Meta and TikTok advertising policies

Third-Party Links and UGC

Our Services may contain links to third-party websites. We are not responsible for their privacy practices. Public reviews, photos, or other UGC you submit may be visible to other users and on our site or social channels.

Children's Privacy

Our Services are not directed to children under 18. We do not knowingly collect personal information from children.

Security and Data Retention

We use reasonable technical and organizational measures to protect your information. However, no system is completely secure, and we cannot guarantee absolute security. We retain your personal information as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on where you live (especially California and other U.S. states with privacy laws), you may have rights including:
- Right to know/access the personal information we hold about you.
- Right to delete or correct your information.
- Right to opt out of the sale/sharing of your personal information for targeted advertising.
- Right to limit use of sensitive personal information (if applicable).
- Right to data portability (in certain cases).

Global Privacy Control (GPC): If you enable the GPC signal in your browser, we will treat it as an opt-out request for sale/sharing where required by law.

To exercise your rights, contact us using the details below. We will verify your identity before processing requests. You may also manage marketing preferences by unsubscribing from emails or texts (note: even if you opt out of marketing, we may still send transactional messages about your orders).

We do not discriminate against you for exercising these rights.

International Transfers

We are based in the United States. Your information may be stored and processed in the U.S. or other countries. If we begin shipping internationally or transfer data outside the U.S. (including to the EEA or UK), we will use appropriate safeguards such as Standard Contractual Clauses where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version here with an updated “Last updated” date and provide additional notice if required by law.

Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, please contact us at:

Email: crew@bruforhealth.com  
Address: 75 Mont Vernon Road, Milford, NH 03055, United States