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[R]EVOLUTIONARY

The Bone Broth Chew

A 100% digestible wellness ritual perfectly formulated for the most sensitive stomachs.

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Find Your Favorite

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The Variety Pack

One of each flavor.

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The original

Beef Bone Broth

Rich, clean, and slow-simmered. The one that started it all.

Bold Cut

Beef & Bison

Two proteins. One dense, savory and nutritious chew.

Golden Batch

Peanut Butter & Pumpkin

Two gut-friendly favorites. One slow-simmered chew.

Slow smoke

Maple Bacon

Sweet and smoky. The flavor they won't walk away from.

bright bite

Beef & Berry

Bone broth meets antioxidant-rich berry. Unexpected, intentional.

calm chew

Chicken Chamomile

Lighter protein. Gentle flavor. Built for sensitive palates.

Chew with Purpose

Three things Brü does differently.

Close-up of a dog mid-chew on a Brü bone broth chew

01

Bone Broth First

Slow-simmered bone broth. Real bones. Real minerals. Real protein.
The process holds it together.

02

Digestible by Design

Firm to chew. Soft to break down. Single protein. Short ingredient list.
Made to digest. Made to nourish.

03

Driven by Science

We formulated Brü Bone Broth Chews to support your dog’s health with advanced nutrition in every chew.

Chew better. Feed instinct.

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Our radical idea:

Chews should be
more than a treat.

From therapeutic dosages of collagen to patent-pending design,

each chew is formulated for efficacy.

One chew

Whole dog

A foundational daily wellness ritual that supports ten physiological systems in one chew.

Digestive

Easy on the gut

Therapheutic dose of collagen in every chew helps strengthen the intestinal lining and support gut barrier function, while nucleotides (and pumpkin in our PB & Pumpkin chew) promote healthy microbiota and stool consistency.

One daily chew. Functional support across ten systems.

Brü

[labs]

SCIENCE / bone broth 101

Brü constellation with ingredient layers - real bones, collagen, protein, minerals

SLOW-SIMMERED BONE BROTH

Protein forward

COLLAGEN PEPTIDES

Minerals & amino acids

Purpose in Every Ingredient

We start with real bones, roasted, then simmered for days, until the broth carries what matters: protein, collagen, amino acids, minerals.

*Nutrients occur naturally through the bone broth simmering process.

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A close-up, soft-focus shot of a black dog's brown eye and the surrounding fur.

Digestibility

Designed to Digest

Brü Bone Broth Chews break down. Slowly, completely, the way food should.

INSTINCT-FIRST
NUTRIENT-DENSE
[RE]VOLUTIONARY

Make it a Ritual

Your pack of chews, every 4 weeks, delivered. 10% off, always.
Skip, swap, or pause anytime.

Start the ritual

English Setter relaxing with a Brü bone broth chew

Reactions

1000s of comments. Real reactions from dog parents.

W

@witchtryals

I can’t wait! My big boi has a sensitive tummy (bred in 🇹🇷) to American foods (valid) and I am working on making his diet as minimal ingredients and high quality that I can

A

@atlas.the.adventurer

Omg, I can’t wait to try these!!! My dog is on a strict diet calorie wise and it’s been so difficult to find a good chew that isn’t incredibly high calorie, is gone in 30 seconds, or breaks her teeth. These might be perfect 👀

T

@thejameslifestyle

I got a sample for Mila and she loved it! What I really liked is that she couldn’t chew through it quickly. With bully sticks, she tends to finish them too fast and they sometimes irritate her stomach. With this one, she was working on it for about 20 minutes and it still looked almost new, which I loved…. Mila is volunteering to keep testing them for you guys 🙌​​​​​​​​​​​​​​​​

C

@cookieori

I want to try !!!! 🙌 I give my dog organic bone broth with he’s dry food and he loves it​​​​​​​​​​​​​​​​

C

@user358410666

Bone broth has healed my lil one! These are amazing 🔥🔥🔥

C

@surrarachel

Hope this product comes to Norway! My dogs love bone broth😩😂😂

W

@Shrekbee

I can’t wait till I can order some for my two babies especially my dog Loki he goes thru any bone we give him in 5 seconds and I think these would actually take him a minute and give him something a bit more enriching

W

@adventureswithwiggle

I’m excited and can’t wait to blow my allowance on these 😍 My mom signed up for the launch notification!!!​​​​​​​​​​​​​​​​

C

@themiraclemustang

This is amazing! 🔥 my pups would absolutely love these 😍​​​​​​​​​​​​​​​​

C

@rawandkibble

This is a game changer!!!​​​​​​​​​​​​​​​​

C

@heyjudecreative

So excited to be offering these! Such a unique product!​​​​​​​​​​​​​​​​

W

@workingdogsforwarriors

Congrats this is awesome!! We can’t wait to be able to sell these in our store - @theworkingdogshop 😍❤️ how can we order them??!​​​​​​​​​​​​​​​​

C

@heyjudecreative

So excited to be offering these! Such a unique product!​​​​​​​​​​​​​​​​

@bruforpets

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Dogs don't need more.

They need better.

The bone broth chew. Slow-simmered. Made small in New Hampshire.

Start the ritual

FAQs

FAQs

How hard are the Brü Bone Broth Chews?

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Brü Bone Broth Chews are firm but soften upon contact with saliva, and re-harden between chewing sessions. They are not quite as hard as yak chews, but are slightly more durable than a collagen cheek roll. If your dog has very sensitive teeth, you can pre-soften the chew by running or dipping the tip in warm water for 60 seconds.

Do they break apart when the dogs chew?

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Brü Bone Broth Chews are designed to soften, not splinter, as your dog chews. They re-harden in between chewing sessions.

Are the chews safe for dogs with sensitive stomachs?

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Yes, Brü Bone Broth Chews were specifically formulated to be safe for even the most delicate digestive systems due to their short ingredient list, high protein, and low fat. Bone broth (the primary ingredient in all chews) is naturally soothing to the gut.

Do these support dental health?

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Brü Bone Broth Chews support dental health. The chewing action and mechanical abrasion itself helps reduce plaque and tartar buildup. The chews are delicious and long-lasting, which encourages prolonged chewing and the release of saliva, which helps clean theeth. Chews are not a replacement for brushing, but they are a meaningful addition to your pet's oral care routine (that they'll actually enjoy!)

Still have questions?
Email us at crew@bruforhealth.com – we reply same day.